• Senior Digital Web Analyst

    Location UK-London
    Posted Date 2 weeks ago(02/01/2019 09:31)
    Job ID
    2018-6174
    # of Openings
    1
    Store Name
    AllSaints Studios East London – London
    Department
    Digital
  • WHAT WILL I BE DOING?

    We are looking for an experienced web analyst to support the wider digital department and drive key insights around our key KPIs and act as the central point for all data. The web analyst will be supporting the wider teams around our customer data, conversion funnel, customer journey and performance marketing. The senior analyst will take full ownership of our Google Marketing Platform 360, working closely with our 3rd party agency in further development and adding additional solutions.

     

    • Daily/Weekly/Monthly KPI reporting along with senior dashboards for the wider teams using Data Studio
    • Deep dive analysis around key projects and promotions
    • Monitor and report on website performance using GA360 as the key analytics tool, along with TMS and firebase
    • Translate business goals and requirements into KPIs and measurable events
    • Proactively identified performance gaps in the websites and make high-level suggestions for improvement
    • Analyse and present actionable insights to improve conversion, ad spend and ROI
    • Create tailored audience lists and segmentation for the performance team, focusing on ad spend and ROI improvements
    • Help the teams better understand our customers and conversion pain points, shopping behavior, checkout behaviour and conversion funnels
    • Support the performance team in Attribution modelling, cross-device tracking and omnichannel analysis
    • Connecting GA360 with the various Google 360 products, along with CRM data and MVT tool
    • Deep level analysis using Google BigQuery
    • Supporting content and merchandising in identifying KPIs and creating reports
    • Take full responsibility of journeys tagging to enable accurate tracking, optimising and updating tags/pixels using GTM360

    WHAT SKILLS DO I NEED FOR THE ROLE?

    The Ideal candidate would be: 

    • Educated to degree level preferably in Maths, Computer Science, Statistics or similar
    • Extensive knowledge of Google 360 Platforms, including reporting and customisation
    • Background in retail analytics preferable
    • An understanding of performance marketing channels and customer segmentation
    • Knowledge of analysing data via BigQuery, Hitwise, Emarsys (CRM) or similar platforms
    • Exposure to Optimise360 or other similar MVT solutions
    • Knowledge in SQL, HTML and Javascript preferable

    A BIT ABOUT ALLSAINTS AND THE TEAM

    THE ALLSAINTS STORY

    Founded in 1994, AllSaints has built an international team that includes some of the best global creative talent, imbued with a winning combination of business and design thinking.

    The brand’s constant obsession is to deliver an immersive experience to our international customer base in a way that embraces each unique culture. AllSaints is proud of the fact that every aspect of the brand is curated in-house, from store design and construction to the East London based coding team, making AllSaints a truly agile business working with pace and integrity.

    ALLSAINTS PEOPLE

    We recruit the best digital creative innovators and design thinkers across the globe to spread the AllSaints message of integrity and sophistication. Our People are the ambassadors for our brand.

    We look for individuality, confidence and brand passion when we recruit. We seek talent with creative mindsets who are collaborative in their approach. Our brand ambassadors act with humility and treat those around them with respect. Obsessed with brand experience, we constantly strive to develop the brand and customer journey. By 2020, our aim is to lead the industry with best in class talent.

    BENEFITS OF JOINING THE TEAM

    Career development. Your career matters to us and we will do what it takes to help you on your journey in life. You’ll have to challenge yourself and your leadership. The opportunities will be there. You will need to know what to do to take them.

    In addition to this we offer competitive pay and benefits package that includes an amazing employee uniform allowance and discount.

    AllSaints is an Equal Opportunity employer.

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