• Digital VM & Product Manager

    Location UK-London
    Posted Date 1 month ago(05/09/2019 17:58)
    Job ID
    # of Openings
    Store Name
    AllSaints Studios East London – London

    As a digital brand, our Ecommerce team is at the beating heart of an exciting time in the brand’s history. The Digital Commerce department’s aim is to deliver not only a great online shopping experience across all platforms, but to constantly evolve, innovate and create a stand-out brand experience on AllSaints.com. Everything we do is in-house, from photography and web development to our local copywriters who are responsible for communicating our ethos and message of creative disruption globally. 

    Reporting into the Senior Digital Trade Manager, this person will be responsible for the product VM, upload, and commercial trading of the UK/EU and North American AllSaints sites. With product assistants the person will be responsible for the entire process from product upload to merchandising and optimisation.



    • Manage a team of 3 members and multiple categories with delegation/prioritisation of work to ensure they complete tasks in-time and to company standards, as well as help them develop right skills required for the job
    • Understand and contribute to the Commercial and Creative strategies of the brand through the websites 
    • Understand and utilize the insight from analytical merchandising with the creative needs of the Brand, Products and Markets to deliver a VM approach that helps to achieve KPIs, sales, productivity, and profit 
    • Merchandising all products across all platforms in order to maximise sales and cross-sell/up-sell and site aesthetics, within Brand guidelines 
    • Manage the menu navigation and categorisation of products, working closely copy and SEO
    • Working across all sites, tailoring merchandising to each region (UK / EU & NA) based on past sales performances and aesthetics 
    • Full site audits, ensuring all current stock is displayed online correctly 
    • Work with the Photo Studio team to ensure all options are online on time and that styling and retouching is correct and to guidelines 
    • Understanding intake for the business, expected deliveries and items being delivered 
    • Work with Merchandisers on new product launches, monthly pack launches and 
    • sale/promotion events as well as any issues on current stock 
    • Prepare and organise all major and minor sale events, re-merchandising the site as required 
    • Regular competitor activity across both retail stores and online to understand the market place and environment 
    • Ensure all products are added to sites, ensuring descriptions are all complete 
    • General site testing across load speeds, devices, checkout testing and similar when necessary 
    • Identifying opportunities to grow the revenue and increase conversion of AllSaints globally 
    • Key Stakeholder for the third party merchandising tool - ability to assist with integration would be of great benefit


    • 4/5 years experience in digital visual merchandising preferably in fashion or retail 
    • Preferably a Degree or higher education 
    • Experience in managing assistants 
    • Strong understanding of the user behaviour and the ecommerce landscape 
    • Experience in regional and global markets 
    • Good analytical skills and strong commercial gravitas 
    • Experience in working with 3rd party software 
    • Understanding of merchandising reports and good use of these to achieve KPIs that deliver success in the Digital organization
    • Organizational skills and the ability to meet deadlines, often while working independently 
    • Energy to get results in a fast paced, dynamic business that thrives on innovation 
    • Strong experience with a creative and flexible approach 
    • Self motivated, with the ability to work in a fast paced environment


    Founded in 1994, AllSaints has built an international team that includes some of the best global creative talent, imbued with a winning combination of business and design thinking.


    The brand’s constant obsession is to deliver an immersive experience to our international customer base in a way that embraces each unique culture. AllSaints is proud of the fact that every aspect of the brand is curated in-house, from store design and construction to the East London based coding team, making AllSaints a truly agile business working with pace and integrity.




    We recruit the best digital creative innovators and design thinkers across the globe to spread the AllSaints message of integrity and sophistication. Our People are the ambassadors for our brand.

    We look for individuality, confidence and brand passion when we recruit. We seek talent with creative mindsets who are collaborative in their approach. Our brand ambassadors act with humility and treat those around them with respect. Obsessed with brand experience, we constantly strive to develop the brand and customer journey. By 2020, our aim is to lead the industry with best in class talent.




    Career development.  Your career matters to us and we will do what it takes to help you on your journey in life.  You’ll have to challenge yourself and your leadership. The opportunities will be there. You will need to know what to do to take them.


    In addition to this we offer competitive pay and benefits package that includes an amazing employee uniform allowance and discount. 

    We are an Equal Opportunity employer and we very much look forward to working with you.


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